Hello! Seiiti Arata. This video is important for anyone who uses both reasoning and creativity at work. Even for those who do manual work, creativity is an important part of facing everyday problems and overcoming difficulties.
And if your work is intellectual, there is no escape—you need to constantly develop your creativity.
Every working day, you need to solve problems, develop strategies, think, write, communicate, innovate, CREATE.
1. Your market value is based on the value you create.
For those who are complaining that their salary is low and it is difficult to pay the bills, instead of asking how much the market is paying, change the perspective: what is the value you create? What are the problems you solve? What products do you develop that represent valuable solutions to end-users?
In the current economy, an information society, the professional needs the ability to produce creative results consistently.
2. Each profession needs its own kind of creativity.
When we talk about creativity at work, we are not just talking about artists and performers and so on.
Today, all professions require a different type of reasoning. And the more technology advances, the greater the need to be differentiated, because the artificial intelligence is already taking many jobs and will continue displacing more and more people who cannot distinguish themselves.
It’s no longer enough to show up at the factory and merely perform repetitive, manual work without thinking critically and independently. It used to be sufficient to follow a certain pre-established routine and stay that minimum number of hours.
We were once selling our hours of manual labor. Today, we sell solutions, we sell our creativity. Our workforce is qualified intellectuals. And no one wants to hear the excuse that we lacked inspiration.
Creativity is one of the bases to increase our market value. And to manifest this creativity, we need good ideas.
There is a whole, long discussion I’d like to have with you about the importance of IMPLEMENTING ideas. That’s for other videos in the future. Today, we are focusing on your creativity. More specifically, let’s talk about its greatest enemy.
3. Fear stifles creativity.
In childhood we risk more. We are more daring, less afraid to unleash our creativity.
What fears arise in our adult life? Fear of being wrong. The fear of being rejected by others. Fear of others’ opinions. The fear of hurting our ego. Fear just stifles creativity.
Because of this fear, we label ourselves. We say that we are not creative people. We rationalize it, saying that prefer to be more analytical. This is how we avoid drawing attention to ourselves. We settle for mediocrity. We prefer to stay in our comfort zones.
4. The fear increases the size of the risks.
We imagine the consequences of boldly expressing our creativity, and so we are content to do a mediocre job. This way, we do not call attention to ourselves, either positive or negative. We are out of the spotlight; we are average.
The problem is that those who want to deliver great work need to take risks. We must dare to innovate. In search of an exceptional result, we must understand that failure is a possibility.
5. Learn to deal with the risk.
Risk exists everywhere and in every choice. Some risks are perceived irrationally. The risk that I will die when an automatic soda vending machine falls on me is greater than the risk of being eaten by a shark. Nevertheless, more people fear sharks than soda machines.
In other words, our perception of risk is not always based on objective or statistical calculations, but on the stories we tell ourselves. The risk in daring to turn on my creativity can create scenarios where I am perceived as inadequate or even a failure. Maybe my friends will abandon me. What if I never get another job and my reputation is tarnished forever? These catastrophic scenarios can become pathological, and professional help may even be needed to handle the risk aversion.
For most of us, we need just a little thought: Think of the opportunity cost, which is a concept that we teach in our financial enrichment course.
What is the cost of mediocrity? What is the consequence of not taking risks and accepting a mediocre performance?
What will happen if you fail to seek innovation in your work?
In what areas of your life is the fear of failure is causing you to decrease your creative engagement?
What opportunities to boldly apply your creativity have you let slip by?
What are the exaggerated imaginary risks that have fuelled your fear?
WHAT ARE YOU AFRAID OF? Leave your comments below the video.
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