The new kids

Madonna did it. So did Britney.

You do not need to go that far.

One interesting thing in the music world is how old artists stay relevant and visible to younger generations and audiences by singing together with new artists. It is good business for the old artists but also for the new faces. Nelly Furtado, Eminem, Rihanna – the success formula is now a standard.

How do you team up with the newcomers in your industry?